Effective Web Presence Solutions for Small Businesses: by Stephen Burgess

By Stephen Burgess

During the last numerous years, loads of examine has been dedicated to using details know-how by way of small companies. One technological instrument now used to spice up corporation good fortune is net presence enhancement in alignment with enterprise procedure.

Effective internet Presence options for Small companies: techniques for profitable Implementation is the 1st ebook to supply small companies with a holistic method of enforcing their net presence via identity of website content material that fits their company process. A necessary learn for small enterprise vendors in addition to academicians and researchers, this publication connects many of the concerns interested by the making plans and execution of winning websites for small companies.

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Collectively, all these resources can be viewed as providing a valuable set of information for small business operators, assisting them with decision-making about aspects of their Web presence. Indeed, many of these third party entities provide reliable and relevant information, with some highlighting case study findings. We now will examine some examples of the types of Web presence advice or information provided by these third party entities. G The following examples of government information support for adopting or improving small business Web presence are drawn from the United Kingdom, Australia united Kingdom and Canada.

In N. ), Global Electronic Business Research: Opportunities and Directions (pp. 88-113). Hershey, PA: Idea Group Publishing. DCITA (2004). e-businessguide: An Australian Business Guide for Doing Business online. Canberra: Department of Communications, Information Technology and the Arts (DCITA). DTI (2004). Business in the Information Age – International Benchmarking Study, Department of Trade and Industry. London: Department of Trade and Industry. Copyright © 2009, IGI Global, distributing in print or electronic forms without written permission of IGI Global is prohibited.

Rao et al (2003) have proposed a model reflecting electronic commerce development by small and medium sized enterprises (refer Figure 1). The model is characterised by four stages: • • • • Presence: This provides for a basic ‘brochureware’ site. Communication is therefore ‘one way’ from the business to the user. Portals: This level introduces ‘two way’ communication via order placement and building customer profiles through communications (such as product feedback and surveys). Transactions integration: Online financial transactions are introduced.

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