Crowdsourcing by Daren C Brabham

By Daren C Brabham

Ever because the time period "crowdsourcing" was once coined in 2006 via stressed author Jeff Howe, staff actions starting from the production of the Oxford English Dictionary to the selecting of latest shades for M&Ms were classified with this so much buzz-generating of media buzzwords. during this obtainable yet authoritative account, grounded within the empirical literature, Daren Brabham explains what crowdsourcing is, what it isn't, and how Read more...

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Crowdfunding may help lift independent artists out of obscurity, place them on larger stages, and connect them with patrons through unique reward packages, creating vibrant and loyal online brand communities and providing an alternative to the formulaic plots and predictable sequels of many mass-market films. But governments may begin to see crowdfunding as a viable alternative to public funding of the arts, which has come under scrutiny in the United States and abroad in the wake of economic recession.

Taken together, the speed and asynchrony of the Internet make for a temporal flexibility. The medium conforms to the needs and uses of the particular user, converging different speeds and usage patterns together in a collaborative project online that may be either synchronous (in “real time”) or asynchronous. In contrast to the speed and reach of the Internet is the fact that the Internet is also an asynchronous mode. That is, online bulletin board systems and similar applications enable users to post commentary and ideas to a virtual “location” at one point in time.

Many other companies have explored this model as a way to create new products and obtain consumer input before they commit to manufacturing. com, and the beverage company Vitamin Water’s crowdsourcing contest to develop a new flavor from user ideas submitted through Facebook. A traditional clothing or consumer goods company develops prototypes for new products based on extensive market analysis, countless brainstorming sessions with product designers, a series of focus groups and product tests, and a long process of refinement.

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